Tag Archives: google update

How to Rank for Google’s Helpful Content Update

Zero Traffic from Google—that is what more than 50% of online content gets everyday. Ahrefs found this out last 2020.

And yet, countless websites continue to put them out regularly—a problem made even worse with all the AI-powered content tools out there. The result is an endless flood of low-quality blogs and posts that are, ultimately, not useful for anyone who reads them.

So, what did Google do in response? They put out another addition to their algorithm, called the “Helpful Content Update.” Their goal with this one was to help make sure that valuable content that actually helps their users (a.k.a., people-first content) would be able to rank.

Much like with every update, SEO professionals like you and I need to revisit our strategies to stay ahead of the game. In this article, I will show you some tactics I use to write content for people first, while maintaining good SEO practices.

Page Experience Update Complete: What you Need to Know

After two months of waiting, Google finally announced that the Page Experience Update rollout is now complete. The gradual rollout started on June 15, 2021, and was supposed to be finished by the end of August 2021 but was delayed for a few days.

The announcement was made on the official Google Search Central Twitter account. Google said that Page Experience is now live for both search and Top Stories mobile carousel.

Google’s Page Title Update: What We Know So Far

Last week I, along with other SEO professionals, noticed a peculiar change in the search engine results pages (SERPs). Our carefully crafted title tags were being replaced, and not a lot of people were thrilled. The hypothesis is that Google’s Page Title Update was to blame, so let’s talk about what we know so far.

A Guide on Google’s Page Experience as a Ranking Factor

Google announced the Page Experience Update last May of this year. It was pre-announced which means the actual update won’t be rolling out until 2021 and no specific date was given on the announcement. But they did mention that they will provide at least a six-month notice before they fully roll out the Page Experience update. The announcement stated that Page Experience will be a new ranking factor for 2021 that combines multiple minor ranking factors into a major, bigger one. So, here’s what you need to know about the Page Experience update:

SEO Checklist: Optimizing After A Core Update

There have been plenty of Google updates but you may think, “Why can’t SEOs shut up about this one?”. The May 2020 Core Update has been rolled out in a time when digital has become colossal in the lives of people with many e-commerce sites and social media marketplaces seeing a surge in business from this avenue. With that, competition is more vicious than ever as many digital marketers clamor to find ways to achieve that top spot.

A week into Google’s May 2020 Core Update

Before the May 2020 Broad Core Update was released, there have been talks about it among the SEO community. “Surely Google would not release an update during this time,” but lo and behold they have announced it on the 5th of May that left some of us dumbfounded on the results that they have received. The announcement has kept us on our toes as most updates go, they usually roll out during the first or second week of implementation.

With this in mind, I have constantly monitored my sites and my clients as well to see if any of them came out strong or if they have been hurt by the update.

Featured Snippet Update: Deduplication and Other Info You Need to Know

Featured Snippets, also known as rank zero, is one of the coveted spots in the search engine results pages. It allows your content to directly reach the users even without them clicking on your URL listing. Of course, featured snippets have been controversial to the zero-click issue with Google, but it’s undeniable that they pose a sense of usefulness for the users. However, Google recently updated the way they display a featured snippet’s URL listing. Is it good or bad?

Google Releases September 2019 Core Update

Google releases numerous algorithm updates every year, but with the trend they’re setting, only the big updates warrant an announcement from them. The most recent example is their announcement of the June 2019 Broad Core algorithm update. They’re now releasing a new core update which could result to either good or bad results for us SEOs.

How Google’s Recent Review Rich Results Update Affects SEO

Testimonials and reviews are important for businesses. This is especially true in the online market since users can’t have physical interactions with the products or services they’re intending to buy or pay for. Which is why most of us rely on the reviews and testimonials of the people who had physical experience with the product and we let these reviews affect our decision to proceed with the purchase. This is where the review rich results play an integral part. But with the recent update that Google made, we, as SEOs and webmasters, need to adapt immediately.

How to Recover From Google’s Broad Core Algorithm Updates

A few weeks has passed since Google rolled out their latest broad core algorithm update. Articles have circulated that highlighted the ones that experienced massive wins and other sites that experienced the opposite. The prevailing factor that I see whenever Google rolls out broad core algorithm updates are questions such as “how do I fix it” or “what did I do wrong?” or “I didn’t do anything but my site traffic improved, why is that?”. There’s a variety of answers given to them, but they don’t seem to get the whole purpose of a broad core algorithm update. But before we delve into recovering if you were hit by the broad core update, what exactly is a broad core update?

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