Over time, Google consistently changes and updates its algorithm intending to provide accurate, faster, and relevant search results to its users.
But what is Google algorithm? Why is it important to keep updated with algorithm changes for your website?
When Google started pre-announcing broad core algorithm updates back in 2019, the SEO community rejoiced. However, Google makes changes every day in their algorithm and thousands every year. Broad core algorithm updates happen multiple times a year, but there are algorithm updates that happen more frequently.
Their effects are unfelt at times but often they make enough noise to be noticed by the SEO community but not big enough to be announced by Google. These are called unconfirmed Google Algorithm updates.
In a Twitter post, the Google Search Liaison Twitter account announced that Google will be releasing a broad core algorithm update. An hour later, they announced that the update is now live and it will take a few days for it to roll out in all of their data centers.
Google releases numerous algorithm updates every year, but with the trend they’re setting, only the big updates warrant an announcement from them. The most recent example is their announcement of the June 2019 Broad Core algorithm update. They’re now releasing a new core update which could result to either good or bad results for us SEOs.
A few weeks has passed since Google rolled out their latest broad core algorithm update. Articles have circulated that highlighted the ones that experienced massive wins and other sites that experienced the opposite. The prevailing factor that I see whenever Google rolls out broad core algorithm updates are questions such as “how do I fix it” or “what did I do wrong?” or “I didn’t do anything but my site traffic improved, why is that?”. There’s a variety of answers given to them, but they don’t seem to get the whole purpose of a broad core algorithm update. But before we delve into recovering if you were hit by the broad core update, what exactly is a broad core update?
It has been a week since Google rolled out their pre-announced June 2019 broad core update. Leading SEO news websites such as Search Engine Journal and many others have already published articles regarding some wins and losses. This is one of the rare instances where Google has let us know ahead of time that they’re going to be updating their algorithm instead of just releasing it and letting us SEOs find out the hard way.
In a rare move by Google, they pre-announced a broad core algorithm update over the weekend via their Google SearchLiaison Twitter account. This is a bold improvement for SEO specialists who are usually kept in the dark about these matters, only to see the effects once it drastically affects them in a negative or positive light.
Over the past few weeks, numerous SEOs have speculated that Google might have launched unannounced algorithm updates, especially during the early part of March. While ranking fluctuations were present, it wasn’t until Google’s latest announcement that confirms that there indeed was a major algorithm update.
Google’s algorithm updates have always been the talk of the SEO town, with 2018’s series of updates bringing in big ranking changes to a variety of different websites. With updates like the Google Medic impacting website content and search rankings, Google always finds a way to optimize their search engine to ensure that users would be getting the best results.
As every SEO professional knows, Google will always find ways to optimize their services on a daily basis, and this means adding occasional minor updates and launching major updates that shake things up every now and then.
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