Content is a cornerstone of SEO. First of all, you must ensure you’re providing valuable content to get visible on the search engine results page (SERP). And sometimes, it can be challenging to measure the page quality since there aren’t many parameters that differentiate good content from bad.
How often do SEOs repeat time and again in their minds that content is king but fail to make it convert to traffic? It all boils down to SEO site structure and how content plays a role in leading users through a significant experience on their website. I have been in the industry for a decade now and I have learned that your content is just as good as its value for promotion. If your content is all over the place with no foundational basis on how you can use it to boost traffic to your site then your efforts may well be wasted.
Site traffic being a ranking factor is what most SEO beginners and some intermediate SEOs believe to be true. I can’t blame them since I even believed it when I was just starting in SEO. But what’s the truth? Does site traffic not affect our site’s rankings as Google says? Or is there something deeper at play? Let’s find out.
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2011 was the year that Google rolled out the famous Panda update where they rewarded high-quality sites and reduce the presence of low-quality websites in their search results pages. This led to a massive change in the best practices of the SEO industry. Webmasters and SEOs around the world immediately changed their content strategy to cater to the Panda update since Google started penalizing websites that had thin content or any other content that was not useful to the users. Before we get into the current state of having thin content this year, let’s talk about thin content in general.
Having a stable SEO foundation is what all of us in industry yearn for. Oftentimes, we have to make do with what we can work with – a relatively old website with so many onsite factors left unoptimized, a spammy backlink profile, and so many facets left ignored. But, there are moments wherein we get the chance to optimize a newly-created website. The chance to lay the perfect SEO foundations for the website is already within reach; what’s left to do is to get started. But how exactly do you optimize a new website for the search engines?
A few weeks has passed since Google rolled out their latest broad core algorithm update. Articles have circulated that highlighted the ones that experienced massive wins and other sites that experienced the opposite. The prevailing factor that I see whenever Google rolls out broad core algorithm updates are questions such as “how do I fix it” or “what did I do wrong?” or “I didn’t do anything but my site traffic improved, why is that?”. There’s a variety of answers given to them, but they don’t seem to get the whole purpose of a broad core algorithm update. But before we delve into recovering if you were hit by the broad core update, what exactly is a broad core update?
Imagine this scenario, you have published a well-crafted landing page that provides quality content and authoritativeness that Google is looking for and containing the keyword that you want to rank it for. After a while, you check the SERPs to see if your website is ranking for it, and then you see it: You have a webpage that is ranking and showing up in SERPs, but unfortunately, the wrong page is showing up in the results. This is one pressing issue that SEOs tend to face from time to time, where pages rank for the wrong keywords, which leads to loss of traffic for the intended pages, and users going to pages with content not related to what they searched for in the first place.
One of the worst things that could happen to any website that you have given a lot of time and effort to optimize is seeing it get attacked by any form of negative SEO. Despite the many advancements in SEO and cybersecurity over the past few years, attacks can still happen in a frequent basis, which leads to numerous issues such as traffic loss, penalties from search engines, and even parts of your website no longer functioning.
SEO has thought us many lessons over the past few years, and one of them is to optimize everything in a site. Rankings can rise or fall on a drop of a hat and fixing up every detail would ensure that your site would be able to keep steady or recover quickly from any algorithm update or ranking fluctuation.
Writing content about SEO and digital marketing can really take you to so many places across the internet, and really makes you stretch your imagination of what you can or can’t do. With the abundance of tools, strategies, and tips going around, there is no one definitive way of doing SEO.
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