Tag Archives: keyword optimization

How to Use Keyword Mapping for SEO

Every SEO strategy has one foundational thing in common – keywords. It’s almost always the starting point of our strategies since we use them as the starting point of our strategies where we apply the keywords in almost every part of the strategy. There are a lot of technicalities when it comes to keywords, but we often forget how the keyword or topic holds massive opportunities that can streamline our processes to reach our goals faster and with less effort. So, how does Keyword Mapping give us more opportunities compared to the traditional use of keywords in SEO?

2020 Keyword Optimization Guide – Proper Keyword Placement

Keyword optimization started simple during the early days of SEO. Making sure to insert the target keyword in the prominent parts of the content body as naturally as possible in a limited number of times. But simplicity led to a good number of SEOs abusing it with spammy and black-hat tactics that led to multiple algorithm changes that aimed to counter those. But with the advancements with Google’s algorithm and their machine learning, outdated strategies like the ones I’ve mentioned have become obsolete while being replaced by newer, more user-centric strategies that don’t rely on spammy tactics.

In this day and age of SEO, do keywords still hold the same importance? How have the strategies for them changed? And how can you properly optimize your website to rank for them? All of them will be answered here.

How to Avoid the Wrong Pages from Ranking Using These Strategies

Imagine this scenario, you have published a well-crafted landing page that provides quality content and authoritativeness that Google is looking for and containing the keyword that you want to rank it for. After a while, you check the SERPs to see if your website is ranking for it, and then you see it: You have a webpage that is ranking and showing up in SERPs, but unfortunately, the wrong page is showing up in the results. This is one pressing issue that SEOs tend to face from time to time, where pages rank for the wrong keywords, which leads to loss of traffic for the intended pages, and users going to pages with content not related to what they searched for in the first place.

Learning How to Rank for Multiple Keywords

3 Tricks to Rank for Multiple Keywords Easily

Normal SEO practitioners will start their projects with keyword research which is basically them looking for targeted keywords that fit their niche. Afterward, they will try to get ranked for their target keyword. Sound familiar right? Because this is what EVERYONE is already doing. Let me tell you a little-known secret: I bet you didn’t know that you can also rank for multiple keywords right?

Keyword Prominence, Frequency, Proximity Tutorial

Now that we’ve discussed keyword density, it’s time you know the other factors when it comes to keywords in your on-site optimization. Understanding keyword prominence, frequency and proximity can help you leverage the power and placing of your keywords in your website. This is a tutorial for Keyword Prominence, Frequency and Proximity.

Keywords are what makes your site tick. It is the bread and butter that your readers are going to bite and chew. Knowing where to place them, how to use them and how often to insert them in a sentence is important.

Keyword Density Tutorial

Keywords are vital to your site’s SEO. Keywords are the cornerstone of your entire SEO campaign. Without the right keywords, your SEO structure has no foundation and will get you nowhere. Understanding keyword density is one step to leveraging your website’s on-site optimization. This is a Tutorial to Keyword Density.

How to Know the Best Keywords for your Business

SEO starts with a foundation. It is from the foundation that we get to know where to build, what to build and how to build it. SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords.

Kinds of Keywords: Related Vertical Keywords

Having tackled local search through discussing Geo Targeting Keywords, we now move on to one of my most favorite kind of keyword. Related vertical keywords has to do with your creativity and your ability to adopt a searcher’s and marketer’s story-telling mindset.

Kinds of Keywords: Geo Targeting Keywords

Now that we’ve covered the oh-so-important Product defining keywords, it’s just about time to discuss about Geo targeting keywords. These are the keywords that are slowly becoming more popular and more important as localized search is growing stronger.

Kinds of Keywords: Product Defining Keywords

Talking about Customer defining keywords in the previous lesson, let’s now move on to product defining keywords. What are product defining keywords and why are they important?

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