Keyword research is a fundamental SEO practice that enables us to find the best set of keywords that will allow our websites to grow their organic search traffic. Along with the service of the brand, keywords are also the basis for how content will be formulated, along with how link building and social media campaigns would be managed.CONTINUE READING
SEO is not just a race to the number one spot anymore. Nowadays, you have to be quick on your feet to try strategies like Featured Snippet Optimization. Featured Snippets (also known as Rank Zero) are taking over. According to a study by Ahrefs in 2017, keywords with Featured Snippets are taking 8.6% of all clicks while 19.6% percent goes to the organic search result that is ranking at number 1. This can help you drive a load of traffic to your site without churning out new content or backlinks.
Imagine this scenario, you have published a well-crafted landing page that provides quality content and authoritativeness that Google is looking for and containing the keyword that you want to rank it for. After a while, you check the SERPs to see if your website is ranking for it, and then you see it: You have a webpage that is ranking and showing up in SERPs, but unfortunately, the wrong page is showing up in the results. This is one pressing issue that SEOs tend to face from time to time, where pages rank for the wrong keywords, which leads to loss of traffic for the intended pages, and users going to pages with content not related to what they searched for in the first place.
As the SEO industry continues to diversify, the future of search will lead to the rise mobile, visual, and voice as primary platforms for search queries. Along with more opportunities to rank, there are also new challenges when it comes to optimizing your content and keywords.
Blogging sites have been around for as long as the internet became mainstream. These websites have become a place in which internet users are able to express themselves, provide information, and even share files and media. A blog’s flexibility has made it into one of the best ways to market content and drive search traffic to different kinds of websites.
Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile usage, as “slower” websites can lose traffic should the performance remain below par. The new update also caused a ranking fluctuation as a result, which led to some digital marketing professionals to speculate that another update might arrive soon.
Guest blogging is one of the fundamentals of effective content marketing and link building strategy. If you have a website that is looking to get more traffic, starting out by guest blogging is usually one of the best ways to go. This helps expand your online presence, promote useful content, and establish quality and authoritative links.
Keywords make your SEO work and is the starting point for all of your optimization tasks for you or your client’s website. Keywords are the reason why we do SEO, as it is the only way to reach the top of Google’s highly competitive search landscape.
Before I start my review, I’d like to invite you to try out CognitiveSEO for yourself! You can check out the tool with this special link. Anyway, let’s get started!
I’m happy to be one of the first people to be able to write a thorough Cognitive SEO Review and with that in mind, it got me to thinking. CognitiveSEO has been around for quite a while now, and I have had the pleasure of using it during its beta phase. Through the years, it has continued to grow bigger and better – providing SEOs some much-needed help with their campaigns. As we all know, a successful and competent SEO campaign starts with having the best tools available.
Investing a lot of time, money, and effort into tools such as CognitiveSEO or Ahrefs to get our desired results can definitely make all of our jobs easier.
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