Imagine this scenario, you have published a well-crafted landing page that provides quality content and authoritativeness that Google is looking for and containing the keyword that you want to rank it for. After a while, you check the SERPs to see if your website is ranking for it, and then you see it: You have a webpage that is ranking and showing up in SERPs, but unfortunately, the wrong page is showing up in the results. This is one pressing issue that SEOs tend to face from time to time, where pages rank for the wrong keywords, which leads to loss of traffic for the intended pages, and users going to pages with content not related to what they searched for in the first place.

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