Every SEO strategy has one foundational thing in common – keywords. It’s almost always the starting point of our strategies since we use them as the starting point of our strategies where we apply the keywords in almost every part of the strategy. There are a lot of technicalities when it comes to keywords, but we often forget how the keyword or topic holds massive opportunities that can streamline our processes to reach our goals faster and with less effort. So, how does Keyword Mapping give us more opportunities compared to the traditional use of keywords in SEO?