The Disavow Tool is a popular tool that is used by SEO experts and website owners to protect their website from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks.
Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements.
One of the worst things that could happen to any website that you have given a lot of time and effort to optimize is seeing it get attacked by any form of negative SEO. Despite the many advancements in SEO and cybersecurity over the past few years, attacks can still happen in a frequent basis, which leads to numerous issues such as traffic loss, penalties from search engines, and even parts of your website no longer functioning.
Negative SEO has been around for quite some time and it still prevails up to this day and age. It can damage your website and make you lose valuable rankings. But are there protective measures for it? Can you prevent and protect your website from negative SEO attacks? Yes, you can.
Scanning your website is an essential part of making it secured from malicious attacks. Undoubtedly, malicious attacks will destroy your brand reputation and negatively impacts the user experience which in turn hurts your Google search rankings.
Let’s get things straight – there is such as thing as Negative SEO. It exists. It works (on some websites). It happens. And it’s been happening more since the latest Penguin Update. Now, Google has just stated the ‘solution’ against Negative SEO.
If Panda was the new “law of the land,” Penguin is law enforcement. Google’s new algorithm update signals the beginning of the end for spammers, but it also spells trouble for honest webmasters. What Penguin does is try to better enforce the Panda filter by filtering over-optimized websites from its search results. That’s right, penalties aren’t just for blackhat sites anymore.
Over Optimization has been hitting websites like bowling pins – the score just keeps piling up. Google has now named this update the ‘Penguin’. I’m not entirely sure as to why. Sounds cute doesn’t it?
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