After two months of waiting, Google finally announced that the Page Experience Update rollout is now complete. The gradual rollout started on June 15, 2021, and was supposed to be finished by the end of August 2021 but was delayed for a few days.
The announcement was made on the official Google Search Central Twitter account. Google said that Page Experience is now live for both search and Top Stories mobile carousel.
Was there ever a time where you click on a website then right before you are able to scroll for the content that you need or select the product you want to purchase, there’s this big pesky pop-up that suddenly blocks your entire screen. Annoying right? We’ve all been there at least once and if it’s annoying to us SEOs and website owners, you can be sure that’s annoying to any other user as well.
These pop-ups are called Intrusive Interstitials and they may be the reason why your website is not reaching it’s full ranking potential.
Google announced the Page Experience Update last May of this year. It was pre-announced which means the actual update won’t be rolling out until 2021 and no specific date was given on the announcement. But they did mention that they will provide at least a six-month notice before they fully roll out the Page Experience update. The announcement stated that Page Experience will be a new ranking factor for 2021 that combines multiple minor ranking factors into a major, bigger one. So, here’s what you need to know about the Page Experience update:
Just a week ago, Google announced a new update that will effectively help them gauge how users experience your pages. The new update will include their old user experience factors such as page speed and mobile-friendliness which will be incorporated into the new Core Web Vitals they released to come up with a much more accurate metric for a user’s page experience. So, if Google determines that a page gives users poor experience, they MAY not rank it as highly as they are ranking it now. The official name of the update is Google Page Experience update and it is expected to be rolled out sometime next year.
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