Nowadays, majority of people looking up stuff on Google (or on their preferred search engine) use their mobile devices first and their desktop computers second. Google has announced that they have begun testing on a mobile-first search index. What this means is that Google’s index will prioritize crawling their mobile index to understand how or why a content should be indexed in search. So why is this significant?
In terms of progress, SEO is one of the most influential marketing channels in the world. The reason being is that SEO is one of most progressive fields in terms of innovation and updates. Google regularly makes changes to their algorithm to make SEO more rewarding for website owners or to weed out the black hat SEO practitioners. The fact of the matter is that 10 years ago, SEO was a very different game but the players are still the same.
Google solidified its position as THE authority in SEO around 10 years ago during the early 2000s so let’s take a look at how it has changed through the years and ask ourselves: Are the changes good and can are these changes still applicable today? Let’s find out.
It’s been a while since the last update but from September to October, the Penguin 4.0 update was rolled out and implemented everywhere. The roll-out affected a lot of people and many of them have been reporting recoveries from demotions from the older Penguin updates but I’d like to focus on the people who haven’t recovered. So what if you, along with a select group of people, did not recover from Penguin?
SEO is one of the most progressive fields in the world. Everything about it is centered on change and if something refuses to improve, it is then deemed obsolete and dropped. That’s how the world of SEO goes and that’s why everything about it is bordering on the cutting edge. Just recently, Google updated its algorithm with Penguin which we talked about in a previous post.
Webmasters, SEO experts, and digital marketers are always looking for new and powerful SEO tools to make their jobs easier and help their clients reach more potential customers. There are a lot of tools out there, but some of them are not as good as others, and some require webmasters to pay a hefty fee to access.
Google has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
In the wake of Penguin, most SEOs have abandoned their efforts with public blog networks, article galleries, link purchases, directory submissions and automated tools. Most SEO advice now includes concepts like “link earning” and focuses on “content marketing” as the preferred method of acquiring links. Upon closer evaluation, however, these new buzzwords don’t stand up to scrutiny.
For the longest time, search has been the biggest and most done activity in the internet. As we all know, the internet is a mega database of information and that information has to be sorted in an easy and convenient way. And so search came along. But now relationships through social networking is quickly catching up behind the biggest game in town.
Facebook a threat to Google?
It’s not a wrestling match
Just recently Facebook has toppled Google as the most visited site in some countries. At long last, a contender has emerged to show that there is something else to do in the internet than just search. There are statistical charts found in Mashable to back up this fact. Facebook is starting to up it’s game and it has shown Google that it’s not a monopoly when it comes to hits.
But if you ask me, even if Facebook gets more hits than Google, when it comes to functionality – there is no competition. Facebook is limited only to it’s database and networks while Google is not. Google embraces the whole web. Question is: Will there come a time that Facebook will be used more than all other websites in the internet combined?CONTINUE READING
It’s official. Google is incorporating page speed as a factor into it’s page ranking system. Any reason to panic?
Well Matt Cutts seems to be totally calm and cool about all the fuss with page speed becoming a Google page rank factor. He thoroughly explained in his blog about it’s effects and the changes that will happen in it’s implementation.
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