It is no secret that Google optimizes all of their services on a regular basis, with 2018 being a year that has been introducing another set of updates. Some of these updates include the implementation of infinite scrolling on Google mobile search, removing the “View Image” option, along with the addition of title tags on Google Images, and the addition of Google Speed in the next few months.
Keyword research is one of the fundamental SEO practices and is usually the starting point of almost every important SEO strategy. The process of picking the right keywords for a website has been somewhat very simple and familiar over the past few years and involves simply entering a series of keywords and take a look at how statistically viable it would be, along with being relevant to what the website offers.
SEO in 2018 is another year where big changes are happening, as Google aims to roll out numerous updates that would aim to improve the user experience, especially for mobile websites. When it comes to the mobile experience, this has been seen by Google as the future platform in which search would thrive more.
With Google continuing their push towards mobile-friendly usage, the company has launched an update on the Google Search mobile app. The latest update puts the “More Results” button in place of the classic “Next” button where you can navigate the next 10 results in different pages.
Google Images has seen some significant updates over the past few months, with the most recent update removing the “View Image” button and Image Search function. This update has divided users of Google’s service, as it made searching and downloading images a slightly longer process than before.
We have previously covered some of the latest Google updates this 2018, which includes removing the “View Images” button in Google Images, the upcoming Speed Update, and Google My Business preventing former employees to post negative reviews about their previous company. As usual, these updates aim to improve the user experience and optimize the content and performance of different websites.CONTINUE READING
Loading speed has become an integral part of SEO, being a factor in the overall user experience. It has been proven numerous times that fast loading speeds help users stay longer in a website, ensuring that you have steady traffic and a lower bounce rate. There are a variety of ways to lower loading times, which include using WordPress tools, along with some effective site optimization techniques that keep things fast and smooth.
Search engine technology has seen quite the evolution over the past few years, with updates from companies like Google creating better search engines that help users get the best results. This series of updates that Google has done over the past few years not only improves search results but also help accommodate and adopt new technologies such as mobile sites and voice search.
With SEO experiencing another big year in 2017, this 2018 looks to improve on those results. For our team at SEO Hacker, we have been able to help some of our biggest clients experience their highest search rankings, and even helped make their sites more accessible and user-friendly than ever. Their presence and visibility on the internet, which includes search engines and social media platforms, has greatly increased under our watch.
The best part about SEO is also its worst part. SEO specialists are almost always going in blind especially when Google releases an algorithm update or two.
However, let’s focus on the more optimistic part and talk about how we can go about this, specifically with growing your mobile rankings.
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