Images are one of the most important aspects of any page. Aside from contributing to the overall aesthetic of the page, it also allows users to have a visual representation of the content they’re reading. Aside from that, images are also used in pages with minimal content like a website’s homepage. Suffice it to say, it is one of the most integral parts of a page – especially a well-designed one. So, this necessitates that search engines give a certain degree of importance for images which is why it’s important for SEOs and webmasters to optimize their images to take advantage of every opportunity.
From ranking in Google image search to your image being used in featured snippets, having optimized images allows us to tap into opportunities that can help us skyrocket our search performance. Here’s everything you need to know about image SEO: