The web is getting better and better at serving users. There are so many websites transitioning to a web 2.0 model of user experience and functionality – and now there is what we call web 2.0 linkbuilding. It’s nothing too complicated – let me show you how.
Do you know what a link stalker is? A link stalker is a person that goes through your links all the time and ruins them for you. You comment somewhere, a nice meaningful comment and a few days, weeks or months later you see a certain someone’s comment there, great post and stuff. You create a nice business profile page, soon the link stalker has the same profile, you make a donation and have your banner featured on the page, soon you see the link stalkers banner there as well.
Quick Answer: There are several ways to perform link searches. Using advanced queries in search engines and tools like SEOMoz Link Finder can reveal links worth having — though you’ll still have to negotiate with their webmasters to add them to your link building portfolio.
Lately I have been in the task of compiling link building techniques to share with all the readers of SEO Hacker. It’s not really ‘magic’ but it’s something you can do as a unique task against your competition.
Quick Answer: Outbound links are important for your SEO because they increase the relevance of your website. They also help search engines determine how useful and helpful your pages are. This is because they provide trail of crumbs that allow search engine algorithms to process what you do, and the industry you’re in.
A site’s linkabiity highly depends on what it’s capable of offering to its audience – content. However, most of the time, authority and already established sites are the ones who get the most attention when it comes to link commendations.
For nearly all newly published sites, obtaining natural and content-driven editorial links is quite a challenge, given that most linkers on any industry are more likely to link or cite authority and trusted websites as sources than to new sites that haven’t proved anything yet.
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This entry is part two of 6 wrong linkbuilding mindsets. These linkbuilding misconceptions are subtle and creep into the subconscious of most SEO practitioners. Avoiding them will be a big help to an SEO practitioner’s linkbuilding campaign.
I’m sure you’ve heard this before – link exchange. Ever had an email asking you to exchange links with them – Giving you the “You scratch my back, I scratch yours” kind of a deal?
Just make sure you don’t do more scratching than they’re giving you.
Now that we’ve covered up Organic Link Building, let’s move on to it’s not-so-evil counterpart which is Artificial Link Building or what some others call Automated Link Building.
Penalty! As Google blows the whistle, you will never really know when it’s coming and why you’re suddenly out of the game. And that’s bad for any online business. That’s one good reason why most SEOs and internet marketers play the game ethically. Managing risks from your link building efforts is very important, seeing as not all techniques are safe for your business.
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