If you’re trying to grow your website’s rankings, conversions or traffic, you are probably following all the authoritative blogs in the industry religiously. I’m certain you also tried to replicate many of the case-studies you found on there, but for some reason, they never had the same results that the original authors led you to believe. I also tried and failed miserably. Most of the times.
It’s all too easy to ignore long-form content. With services like Twitter and Vine attracting millions of users every day, with GIFs and memes running rampant across the internet, you’d be forgiven for thinking that the art of long-form writing is dying out. I’ve been working as an SEO copywriter for a couple of years now, and when I first started I was told that all pieces that I produced, whether a blog post, and article or a press release, needed to be at least 500 words but never any more than 800.
It’s all in the link – that’s what I always say. Just enough quantity with the right quality. The perfect mix.
We all know that a hundred good links is better than 10,000 bad ones – but how exactly can you tell? Where’s the dividing line between ‘really great’ and ‘downright shady’?
Quick Answer: Proper link placement as well as long and descriptive anchor text that is action-oriented and helps drive the number of clicks your link is getting. Minimizing distractions (such as the number of ads on the page) and achieving a healthy balance of content versus links will also keep your readers’ eyes on your content (and your links).
Have you been link building for years now? Then perhaps you’re also doing outreach for years, still with the hope that your contribution will be accepted.
And still, it isn’t working.
This is the question that my friend and I have been discussing since last year, which I believe is also the question of many.
While it’s true that marketers don’t need to rely on link building alone to rank on Google, external links is still a big ranking factor, even in cases where webpages rank without links pointing at them.
Lately I’ve been compiling link building techniques to share with everyone, and also a way for me to even prove that link building still has its value in spite of the growing numbers of SEOs believing that it’s dead, it’s not going to bring you to the top, and it’s better to focus on content alone.
Don’t you hate it when you read about a cool link building strategy…
…but realize that you can’t use it because you run an affiliate site.
“That’s fine for a Fortune 500”, you say to yourself.
“But that won’t work for me. I guess it’s time to drop a few more blog comments!”
Was teaching about Link building this week to a new batch of linkbuilders and I figured I should make an About Link Building post for any new linkbuilders out there who wants a one-stop resource to guide them. I’ll be focusing on the different linkbuilding factors, linkbuilding methods and linkbuilding results.
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