Meta descriptions are essentially your way of showcasing what you want people to see – the high level of your page in search results. They matter because click-through rate matters, and if you write them well and follow a few simple principles you can increase your site traffic.
This happens more often than a seasoned SEO practitioner would think: They exert all their efforts into making sure that their strategy is top-notch, white hat, and is used by many; only to garner little, to no results. Why does this happen though?
You must have heard a thousand times that ‘content is king’, and so, ever since you started thinking seriously about SEO, you have been focusing on content. It doesn’t take a hundred pieces of content for you to realize that there is something missing in this ubiquitous mantra. Yes, great content is the key to attracting powerful backlinks and having your off-page SEO strategy in place. However, the importance of technical SEO shouldn’t be overlooked.
Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative for the customers and optimized for the search engines.
In other words, you need to find the balance between the strategies that put you at the top of Google’s results and the marketing messages that motivate people to turn into customers. Here are some tips to do just that!
A couple of days ago, some webmasters were discussing what they believe to be a Google algorithm update. In response to that, John Mueller, a Webmaster Trend Analyst, kindly reminded everyone that “[Google] makes changes almost every day.”
Quick Answer: The quickest way to check if your website was penalized is to login to your Google Webmasters Tools. Sharp drops in traffic, especially in line with algorithm updates, may indicate that you were hit. Other ways to check for a penalty are by manually searching the query of your domain and your main keywords — if your pages are not showing up, that’s another sign you’ve been penalized.
People say it over and over, but content really is king. After all, all users are always on the hunt for valuable content they can learn from instead of seeing posts with rants and irrelevant information. The challenge now is how to combine valuable content with SEO for better ranking.
Start blogging and find success in this field with the help of these tips that work:
Facebook is one of the most widely accessed websites on the internet right now. It is a great way of connecting with people regardless of their distance and it’s a great way of putting out content that you want to be shared. Everyone is using Facebook with a majority of the people accessing the social media giant on their mobile phones.
It is fair to say Facebook is one of the best ways to get noticed on the internet, for good or for worse.
One of the most troubling things about content creation is knowing that people see your stuff but they’re not just receiving the clicks that you think they deserve. You think that you’ve done everything in your power to boost or optimize your post by emphasizing your content’s title by strategically using fonts, “forcing” people to see them by placing them where people can see them and by making your forms simpler.
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