The digital sphere is now crowded with many marketers, all hoping to be the best in advertising their brand. Starting a pay-per-click campaign is one of the best ways to ensure brand awareness for your business especially if your target market is currently looking for you online. What you must know about successful PPC campaigns is that knowing how to measure its effectiveness
Search Engine Optimization has been in existence for a number of years, and with it came other alternatives that practitioners can use. There is no doubt that SEO is at the top of the list when ranking a website is the topic at hand.
Using SEO as a marketing strategy, however, also has its setbacks and problems that numerous people have often encountered. One main problem that SEO gives to people that use it, is that when it is conducted by a newly-established business.
How can paid advertisements stand out in this crowded digital environment? Today, people want to feel that their interests are heard when they make a purchase. That is why it is necessary for marketers to personalize their PPC campaigns even more. According to an Adobe study, one-third of marketers believe that personalization will be a key in the future of marketing.
The world of search engine marketing is a highly contested battlefield between its two “kings” namely pay-per-click (PPC) advertising and search engine optimization (SEO).
“Search spending is expected to rise 27% in 2012, to just over $19.5 billion dollars. They also predict that this spending will rise by an additional $10 billion or so by 2016.“
– eMarketer via Site Pro Specialties, Feb. 28, 2012.
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