Tag Archives: linkbuilding

Importance of Keyword Research in Link Building

The power of keywords in link building is still evident in today’s search marketing. Keywords are often used in different ways and for different activities/phases in the link building process.

With the right discovery of keywords, one will be able to understand the behavior of his target audience, tap into their interests through existing content assets, and finally, convert them either as customers or brand followers.

In this post, I’d like to share the top reasons why keyword research is important in link building. Let’s get started.

The Untold Secret of Linkbuilding

It’s out. There is no one way to build links. There is no holy grail in getting tons of high-quality, relevant links to your site. There is only the untold secret. And I’m about to uncover it now.

3 Skills of a Successful Link Builder

Link building, when done correctly, is advantageous. Not only does it build connections that lead to higher rankings in major search engines, but it also makes the internet a more navigable system. However, due to Google’s continued evolution and progress, link building as an SEO strategy is becoming increasingly dependent on quality over quantity.

The Less Links, the Better – How SEO Hacker Achieved PageRank 5

So there’s that recent PageRank update that finally put me through the PageRank 5 barrier. There is no real ‘quantity’ as to when you are going to have that numerical increase in your PageRank score – but I’m pretty sure that my (approximately) 20,000 inbound links is not anywhere quantitatively enough to put me on PageRank 5. So how did it happen?

How to Future Proof your Linkbuilding

Google is constantly changing and improving. It’s obviously not the same as what it was when it started a handful of years ago. The recent Penguin update has changed the way we look at linkbuilding. It used to be about quantity and quality. Right now, linkbuilding is shifting away from quantity – giving a much higher emphasis and importance on link quality and link naturality.

How important is Anchor Text to a Backlink?

Linkbuilding is an essential part of SEO. The more links, the merrier. Each link consequently comes with an anchor text. The confusion right now is, does Google still give as much important to anchor text as it does before?

Link Placements

Where you place your link in your website is one of the most overlooked linkbuilding techniques of SEO specialists today. The importance of where your link exists in a page is critical. So what do you need to know about link placements?

Competition Backlink Trolling

There are lots of ways to spy out a competitor’s moves in the internet marketing world. All websites are public. All websites are visible. Therefore all public activities of a website can be studied. One of those things are the backlinks of any website. And since you and your competitors are on the same playing field, why not try a little competition backlink trolling?

Linkbuilding Techniques

Lately I have been in the task of compiling link building techniques to share with all the readers of SEO Hacker. It’s not really ‘magic’ but it’s something you can do as a unique task against your competition.

6 Common Linkbuilding Misconceptions

This entry is part two of 6 wrong linkbuilding mindsets. These linkbuilding misconceptions are subtle and creep into the subconscious of most SEO practitioners. Avoiding them will be a big help to an SEO practitioner’s linkbuilding campaign.

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